Like most – if not all – of you, we really loved the Dodge Super Bowl commercial “So God Made a Farmer.”
Paul Harvey’s speech explains the beauty, struggle, and blessings farmers live every day. Even more so, it aired during the single most watched event of the entire year.
Millions of people watched that ad, folks. Millions of people heard those words and have a little better understanding of what it means to be a farmer. Millions heard Dodge declare 2013 the year of the farmer.
That is priceless.
More than that, Dodge is donating up to $1 million to FFA’s hunger prevention programs based on the amount of online interaction with the commercial. (Updated: An article in the Detroit News explains the donation schedule.)
In researching the overall project, I came across www.ramtrucks.com/keepplowing. It’s the website for the project. There you learn about Paul Harvey, the voice over for the commercial, the great things FFA is doing, and Farms.com (where a similar video started).
I scrolled over the “badges” where you can share the video on social media outlets like Facebook and Twitter. Catchy messages jumped out, encouraging people to share their support.
“I’m proud to be a farmer.”
“I’m proud to love a farmer.”
“I’m proud to stand with farmers.”
“I’m the rooster’s alarm clock.”
“My other truck is a tractor.”
“The farm is my playground.”
Hmmm…. a playground?
The farm safety advocate in me threw red flags.
The farm is a fantastic place to raise kids. It provides them with a natural atmosphere to foster imagination, respect, sympathy, and a solid work ethic. Much of that learned through adventure and play.
But (you knew it was coming…)
The farm is also a work site. Many farm safety advocates feel encouraging people to view the farm as playground trivializes the dangers present on the job.
What do you think? Should the idea of the farm as a playground be avoided OR are safety advocates getting bent out of shape over simple word choice?
Let us know in the comments!